Personal Video wanted to publicize its online movie streaming service, taking advantage of the community built by La Cosa Cine in the networks.
That’s why we take advantage of the Cannes Festival, a festival with a very personal style of cinema and we create the concept “Everybody is a Movie”. Making everyone discover their type of movie.
Thanks to this campaign, Personal Video affirmed its variety and quality, joining the most prestigious film festival in the world. More than 70,000 users participated and talked with us, and watched the cinema from another place.