The banner that became trending topic

Brief:
“La Cosa”, one of the most important film magazines in Argentina, needed to make noise and increase its followers on Twitter.

Idea:
In the context of the week of terror, we created a banner for users to tell us that thing that they always feared. Then, the banner was responsible for taking photos of that fear of Google Images and replace all of the site. After the shock, people could share their fear on Twitter from the same banner through the hash #AlwaysLeTuveMiedoA.

Results:
The hashtag is viralizar on Twitter and others begin to publish their fears. Through the account of The Thing are answered in real time with an image that refers to that fear. There were more than 1500 banner interactions, 300 real-time personalized responses, a 20% increase in followers and a banner that managed to be Trending Topic.