Start running from the banner

Idea:
As part of the campaign for the Team Marathon of Galicia Bank, we created a banner in which not only invited people to register, but also made them run as a team through an innovative and fun interaction.

Results:
From a total of 6,988,000 impressions we achieved a CTR of 13%. The registrations to the Marathon surpassed in 30% to those of 2011.