Galicia Marathon 8th Edition

Brief:
Develop a comprehensive digital campaign with two objectives: increase the number of marathon registrants, and motivate them on how good it is to run as a team.

Idea:
Make all running lovers in Argentina feel part of a team. For that we invite you to form your own team, to run (really) within a banner, and prepare them with a training program through social networks.

Results:
Simple banners had 12,000 clicks.
The videobanner was published in the home of Clarín and had more than 6,000,000 impressions with a record CTR of 13%.
More than 1000 runners made the training program before the Marathon, totaling 7000 views on You Tube.
All these numbers helped the Marathon x Teams of Banco Galicia
increase by 30% those enrolled with respect to 2011.

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